MERCEDES-BENZ
ICONS OF STYLE
Mercedes-Benz
USA announced the 2012 Fashion Collaboration starring the
new SL Roadster with Lara Stone in Calvin Klein Collection, captured
by Alex Prager. The 2012 Mercedes-Benz Icons of Style images
by Alex Prager can be described as:
A beautiful woman stands alone in the desert, suitcases in hand.
Yet in this 21st century update on classic Film Noir, the blonde
is her own getaway driver, outpacing a tornado in a sleek SL Roadster
by Mercedes-Benz.
The American photographer and filmmaker, Alex Prager, is known
for creating surreal and enigmatic movie moments inspired by Frederico
Fellini and David Lynch. Yet in her versions - heady with mystery,
lust and desire - the woman is in control. Of her enigmatic
images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said
she chose cinematic greats as her Icons of Style. "I constantly
reference Fellini characters and Hitchcock as well," said
Prager.
Dutch supermodel, Lara Stone plays the update on the Hitchcock
blonde, a strong protagonist who overcomes loneliness and
fear. This inner strength is underscored by a timeless and elegant
dress worn by Lara Stone and designed by Calvin Klein Collection's
Women's Creative Director, Francisco Costa.
The SL Roadster featured in the latest Mercedes-Benz Icon of Style
campaign, combines technical innovation with sleek sportiness and
classic luxury and reinterprets the legendary Mercedes-Benz classic
of the 1950s for today.
Lara Stone commented, "It's an honor to work with Mercedes-Benz
on a project like this. Both Mercedes-Benz and Calvin Klein
Collection brands represent great luxury and timeless elegance
and it was a really unique experience."
The Mercedes-Benz Fashion Collaboration, Icons of Style, is making
its US debut at Mercedes-Benz Fashion Week Fall 2012 from February
9-15, 2012.
The 2012 Icons of Style key visual is the latest in a stunning
series of outstanding visuals celebrating the unique combination
of design and style that is Mercedes-Benz. Nick Knight has posed
Julia Stegner in Gareth Pugh with the SLS AMG; Miles Aldridge photographed
Milla Jovovich wearing a spectacular hat from Philip Treacy next
to the Mercedes E-Class Convertible; Craig McDean and David James
staged Karolina Kurkova next to the new CLS and last season, Terry
Richardson captured Jessica Stam on the roof of the A-Class concept
car.
The protagonists:
Mercedes-Benz SL Roadster
The designers have presented the most recent generation of SL icons
in an unmistakable way, by combining a deep sense tradition with
new perspectives and visions. The result is a stylish, sporty
and elegant luxury sport's car with the classic, SL-typical well-balanced
proportions: the long bonnet is followed by a compact passenger
compartment and the wide, sleek rear perfects the look. Understated,
artistically designed lines define the powerfully modelled yet
smooth surfaces of its silhouette. Finely engineered details
from the dynamic, traditional form repertoire of Mercedes-Benz
visually underline the legend of the SL. From a technological
perspective, the SL presents itself as a spectacular trendsetter.
Manufactured almost completely from aluminium, it weighs a lot
less than its predecessor. Innovations like the unique FrontBass
system, which turns the SL into a concert hall, whether open
or closed, or the adaptive MAGIC VISION CONTROL System are all
pioneering developments with an eye to the future.
Alex Prager
Self-taught Alex Prager from Los Angeles is a rising star in the
photographer sky. On a visit to a William Egglestone exhibition,
Alex Prager made the decision to start taking photos herself.
Since then, the 32-year-old photographic artist and filmmaker
has impressed with her unconventional photography at several
solo and group exhibitions. Her productions are inspired by the
style of the sixties, as well as by the films by great directors
like Alfred Hitchcock, David Lynch and Frederico Fellini. Alex
Prager describes her photography as a documentation of a world
that at the same time exists and yet does not exist. In addition
to her well-received trilogy with the series "Polyester", "The
Big Valley" and "Week-end", Alex Prager has also
made a name for herself as a fashion photographer. Her "Lofty
Ambitions" editorial featured in the September issue of
US Vogue and she also shot the spring/summer 2011 campaign by
Bottega Veneta with Karolina Kurkova.
Lara Stone
The native Dutch model is currently top of the worldwide rankings
on Models.com. Since her breakthrough in 2006 she has been the
campaign face for top labels like Givenchy, Louis Vuitton, Hugo
Boss, Max Mara and Versace, has worked with star photographers
including Mario Testino, Steven Meisel, Craig McDean, Mario Sorrenti
and Terry Richardson and has modelled on the catwalk for all
major, international fashion houses. The gap between her two
front teeth has become one of her trademark features.
She is currently the face of Calvin Klein and has been linked
to the brand for quite some time. French Vogue dedicated a whole
issue to Lara Stone in February 2009, and fashion icon Karl Lagerfeld
shot a short film with her.
Calvin Klein Collection's Francisco Costa
Francisco Costa is the critically acclaimed Women's Creative Director
of Calvin Klein Collection. Mr. Costa assumed this role in 2003
after working directly with Calvin Klein and other top design
houses of Gucci, Balmain Couture, and Oscar de la Renta. Mr.
Costa's first collection for Calvin Klein Collection debuted
for Spring 2004. Known for his timeless, elegant designs, Mr.
Costa has received numerous awards for his work, including being
twice named the Womenswear Designer of the Year by the Council
of Fashion Designers of America (CFDA), and is a recipient of
the Cooper-Hewitt National Fashion Design Award. A graduate of
F.I.T., Mr. Costa was born into a family with deep roots in fashion,
and grew up in the small Brazilian town of Guarani near Rio de
Janiero, where his mother and father owned a successful apparel
business.
www.mercedes-benz.com/fashion
To read more, pick
up the latest issue of Atlanta
Social Season,
or view the digital issue at www.seasonmagazineonline.info
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